Breaks on a phone
Over 70% of "near me" searches happen on a phone. If your site pinches, scrolls sideways, or hides the call button, that lead is gone before they read a word.
Fort Lauderdale web studio · for the trades
Websites that pull leads —
or you get your money back.
We build mobile-first websites for plumbers, HVAC, electricians and pest control in Broward County. Live in 7 days. If your new site doesn't pull a lead in 30 days, we refund the build fee. You keep the site.
- $997 to build
- $75/mo after
- Live in 7 days
- 30-day refund
The Problem
Your site is costing you jobs you'll never hear about.
A customer searches "AC repair near me" on their phone at 9pm. They tap three results. The ones that load fast, look sharp, and have a call button get the call. The slow, dated, hard-to-tap ones get closed in two seconds. That second site is most trade businesses. It might be yours.
Invisible on Google
No Google Business Profile, or one that's half-filled and outranked. You're not on the map, so you're not in the running for the customer who's ready to book right now.
No easy way to book
A contact form that doesn't send. A phone number that isn't a tap-to-call link. Every extra step between "interested" and "booked" leaks customers to the competitor who made it easy.
The builder ghosted
Someone built it once, took the check, and vanished. Now nothing's been updated in three years, and you have no one to call when it breaks. Sound familiar?
Do the math: one missed lead a week, average ticket of $400, is over $20,000 a year walking to the next result. The site isn't an expense. The broken site is.
What You Get
A site that does the selling, and a studio that sticks around.
No jargon, no upsell maze. One flat build, one flat monthly. Here's exactly what's in it.
Mobile-first site
A 5-page site built for the phone first, where your customers actually are. Fast load, sharp design, a tap-to-call button that follows them down the page.
Google Business Profile
We set up or clean up your Google Business Profile so you show up on the map when someone nearby searches. A fresh profile can fire a phone call on day one.
Lead capture & booking
A quote form that actually emails you, click-to-call on every screen, and an online booking option so customers can lock a time without playing phone tag.
Live in 7 days
One 30-minute intake call. We write the copy, build the pages, set up the profile, and hand you a finished site within 7 business days. No six-week agency runaround.
Monthly maintenance
For $75/month we host it, keep it secure, post to your Google profile, and make up to two content updates a month. You call, we change it. No disappearing act.
The refund guarantee
If your new site doesn't pull at least one lead in 30 days, you get the full build fee back and keep the site. No competitor in Broward offers this. We do.
The Offer
Flat price. No surprises. Refundable if it doesn't work.
$997
to build, one time
$75
per month, cancel anytime
- 5-page mobile-first website
- Google Business Profile setup
- Lead capture, booking & click-to-call
- Local SEO so you rank in Maps
- Live in 7 days, 2 rounds of revisions
- Hosting, security & monthly updates
Most Broward agencies charge $3,000–$5,000 for the build alone, then bill SEO, hosting and updates on top. We bundle all of it.
The 30-day lead-or-refund guarantee
“If you don't get at least one new lead through your new site or the Google Business Profile we set up for you within 30 days of launch, we refund 100% of the setup fee. You keep the site.”
Why we can promise this: most of our clients start at zero leads from their site and have no real Google presence. Going from zero to one lead is a low bar — a fresh profile can ring on day one. The risk is ours, not yours.
Our Work
See what we build — then picture it with your name on it.
Here's a site we built for a Fort Lauderdale HVAC company. Note the parts most trade sites miss: a sticky call button, reviews up front, fast load, and a layout built for a thumb.
Demo build · HVAC
Coastline Air & Heat
A full 5-page site: services, reviews pulled to the homepage, an instant-quote form, and a call button that never leaves the screen. Built to the same standard we'd build yours.
- Sticky mobile click-to-call
- Reviews surfaced on the homepage
- Same-day quote form
- Local SEO & schema markup
7
days to live
100%
refund if no lead in 30 days
$75
flat monthly, cancel anytime
1
person you actually reach
Jack DiPietro
Founder · Fort Lauderdale, FL
Who You're Working With
A small studio. One person who answers.
I'm Jack. I run Ironmast Studio out of Fort Lauderdale, and I build websites for one kind of business: the trades. Plumbers, HVAC techs, electricians, pest control. People who do real work and don't have time to chase a web developer who stopped answering emails.
I keep the studio small on purpose. You don't get routed through a sales team and handed off to an account manager overseas. You talk to me, you get me, and I'm the one who picks up when something needs to change. The $75 a month isn't a fee to forget about you. It's the reason I'm still around in six months.
I built the refund guarantee in because I'd want it too. If the work doesn't pull a lead, you shouldn't be out the money. Simple as that.
Book a 15-minute call with me →Straight Answers
The questions every owner asks.
$997 sounds like a lot. Is it worth it?
One new customer pays it back. You charge $400 to $2,000 a service call — the site needs to find you a single customer to break even, and after that it works 24/7 for $75 a month. And if it doesn't find you that customer in 30 days, you get the $997 back. The real cost is the leads your broken site is losing right now.
I already have a website. Why would I switch?
Having a site and having a site that pulls leads are two different things. If yours doesn't load fast on a phone, doesn't have a tap-to-call button, isn't tied to a real Google Business Profile, or hasn't been updated in years, it's a brochure, not a lead machine. We'll tell you straight on a 15-minute call whether yours needs replacing or just a tune-up.
How long does it actually take?
Seven business days from the time we start. One 30-minute call to gather your services, hours and photos, then we build. You get a first draft to review around day 5, we make your changes, and you're live by day 7. Your total time involved is about two hours.
What's the catch on the guarantee?
No catch. If your new site or the Google Business Profile we set up doesn't generate at least one new lead in the 30 days after launch, we refund the full $997 build fee and you keep the site. The guarantee covers the setup fee only, not the monthly. We can offer it because going from zero leads to one is a low bar, and a fresh Google profile often rings within days.
What does the $75 a month actually cover?
Hosting, your SSL security certificate, uptime monitoring, up to two content updates a month (text, photos, hours, holiday banners), a monthly post to your Google Business Profile, and a 24-hour email response. Cancel anytime with 30 days' notice. The site stays yours either way.
Do I have to sign a long-term contract?
No. The only one-time commitment is the build fee, and that's refundable. The $75 monthly is cancel-anytime with 30 days' notice. There's no two-year lock-in, no early-termination penalty. If we stop earning it, you walk.
I'm not in Fort Lauderdale. Can you still help?
We focus on Broward County because local SEO works best when we know the area, but we work with trade businesses across South Florida. Book the call and we'll tell you honestly if we're the right fit.
Let's Talk
15 minutes. I'll show you what I'd change.
Book a call and I'll pull up your current site, point out exactly where it's leaking leads, and tell you what I'd build. No pressure, no pitch deck. If it's not a fit, you keep the notes.
Fort Lauderdale, FL · Serving trade businesses across Broward County